Our People

Juan  Herrera, Design Technologist

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Juan Daniel Herrera is a digital designer, technologist and entrepreneur from Bogota, Colombia and based in New York City. He is passionate about creating work and telling stories that explore and experiment with design, creativity and technology. Juan has worked with brands and clients to build their digital presence and work on project and campaigns for both internal and external audiences.Resourceful, committed and hard working, Juan is relentless in finding the best way to tell a great story or execute a successful project. He spends his free time in Brooklyn playing soccer, taking pictures and eating at Smorgasburg.

Zarith Pineda, Founder &


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Zarith Pineda is an architectural and urban designer. In 2017, she was appointed to teach Digital Design Techniques, Urban Theory, and Data Visualization at Columbia University as an Adjunct Associate Professor. At Columbia her research on water diplomacy, spatial justice, and conflict urbanism awarded her the prestigious Lowenfish Memorial Prize. Zarith has practiced at a number of national/international architectural and urban design firms where she was involved in a broad range of institutional, residential, and planning projects. Zarith’s work has been published and exhibited in New York, New Orleans, Washington D.C., Paris, Brussels, Venice, Amman and Tel Aviv. She appreciates a good IPA, listening to podcasts, and FaceTiming her genius nephew, Oliver.

JD Coronado, Director of Operations

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JD comes from a revenue management, business intelligence and consulting background. Some of the companies he has worked with include Hilton Inc, SHL trade company, Brigard & Urrutia and MyPhoneMD. He graduated from Universidad de los Andes in Bogotá where he completed a Bachelor’s of Business Administration specializing in Management. Previously, he attended Tulane University’s A.B. Freeman School of Business graduating with a Bachelor’s of Science in Management where he majored in Finance, Marketing, and Entrepreneurship. He brings professional expertise from Bogotá, Rio de Janeiro and New York to TE. In his spare time, he enjoys practicing his Portuguese and perfecting his famous culinary skills.

Collaborators & Volunteers

Valentin Favreau

Summer Schmier

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